AI-powered breaches: AI is turning Telemetry into an attack surface

Most organizations no longer struggle to collect data. They struggle to deliver it where it creates value. As analytics, security, compliance, and AI teams multiply their toolsets, a tangled web of point-to-point pipelines and duplicate feeds has become the limiting factor. Industry studies report that data teams spend 20–40% of their time on data management pipeline maintenance, and rework. That maintenance tax slows innovation, increases costs, and undermines the reliability of analytics.

When routing is elevated into the pipeline layer with flexibility and control, this calculus changes. Instead of treating routing as plumbing, enterprises can deliver the right data, in the right shape, to the right destination, at the right cost. This blog explores why flexible data routing and data management matters now, common pitfalls of legacy approaches, and how to design architectures that scale with analytics and AI.

Why Traditional Data Routing Holds Enterprises Back

For years, enterprises relied on simple, point-to-point integrations: a connector from each source to each destination. That worked when data mostly flowed into a warehouse or SIEM. But in today’s multi-tool, multi-cloud environments, these approaches create more problems than they solve — fragility, inefficiency, unnecessary risk, and operational overhead.

Pipeline sprawl
Every new destination requires another connector, script, or rule. Over time, organizations maintain dozens of brittle pipelines with overlapping logic. Each change introduces complexity, and troubleshooting becomes slow and resource intensive. Scaling up only multiplies the problem.

Data duplication and inflated costs
Without centralized data routing, the same stream is often ingested separately by multiple platforms. For example, authentication logs might flow to a SIEM, an observability tool, and a data lake independently. This duplication inflates ingestion and storage costs, while complicating governance and version control.

Vendor lock-in
Some enterprises route all data into a single tool, like a SIEM or warehouse, and then export subsets elsewhere. This makes the tool a de facto “traffic controller,” even though it was never designed for that role. The result: higher switching costs, dependency risks, and reduced flexibility when strategies evolve.

Compliance blind spots
Different destinations demand different treatments of sensitive data. Without flexible data routing, fields like user IDs or IP addresses may be inconsistently masked or exposed. That inconsistency increases compliance risks and complicates audits.

Engineering overhead
Maintaining a patchwork of pipelines consumes valuable engineering time. Teams spend hours fixing schema drift, rewriting scripts, or duplicating work for each new destination. That effort diverts resources from critical operations and delays analytics delivery.

The outcome is a rigid, fragmented data routing architecture that inflates costs, weakens governance, and slows the value of data management. These challenges persist because most organizations still rely on ad-hoc connectors or tool-specific exports. Without centralized control, data routing remains fragmented, costly, and brittle.

Principles of Flexible Data Routing

For years, routing was treated as plumbing. Data moved from point A to point B, and as long as it arrived, the job was considered done. That mindset worked when there were only one or two destinations to feed. It does not hold up in today’s world of overlapping analytics platforms, compliance stores, SIEMs, and AI pipelines.

A modern data pipeline management platform introduces routing as a control layer. The question is no longer “can we move the data” but “how should this data be shaped, governed, and delivered across different consumers.” That shift requires a few guiding principles.

Collection should happen once, not dozens of times. Distribution should be deliberate, with each destination receiving data in the format and fidelity it needs. Governance should be embedded in the pipeline layer so that policies drive what is masked, retained, or enriched. Most importantly, routing must remain independent of any single tool. No SIEM, warehouse, or observability platform should define how all other systems receive their data.

These principles are less about mechanics than about posture.  A smart, flexible, data routing architecture ensures efficiency at scale, governance and contextualized data, and automation. Together they represent an architectural stance that data deserves to travel with intent, shaped and delivered according to value.

The Benefits of Flexible, Smart, and AI-Enabled Routing

When routing is embedded in centralized data pipelines rather than bolted on afterward, the advantages extend far beyond cost. Flexible data routing, when combined with smart policies and AI-enabled automation, resolves the bottlenecks that plague legacy architectures and enables teams to work faster, cleaner, and with more confidence.

Streamlined operations
A single collection stream can serve multiple destinations simultaneously. This removes duplicate pipelines, reduces source load, and simplifies monitoring. Data moves through one managed layer instead of a patchwork, giving teams more predictable and efficient operations.

Agility at scale
New destinations no longer mean hand-built connectors or point-to-point rewiring. Whether it is an additional SIEM, a lake house in another cloud, or a new analytics platform, routing logic adapts quickly without forcing costly rebuilds or disrupting existing flows.

Data consistency and reliability
A centralized pipeline layer applies normalization, enrichment, and transformation uniformly. That consistency ensures investigations, queries, and models all receive structured data they can trust, reducing errors and making cross-platform analytics.

Compliance assurance
Policy-driven routing within the pipeline allows sensitive fields to be masked, transformed, or redirected as required. Instead of piecemeal controls at the tool level, compliance is enforced upstream, reducing risk of exposure and simplifying audits.

AI and analytics readiness
Well-shaped, contextual telemetry can be routed into data lakes or ML pipelines without additional preprocessing. The pipeline layer becomes the bridge between raw telemetry and AI-ready datasets.

Together, these benefits elevate routing from a background function to a strategic enabler. Enterprises gain efficiency, governance, and the agility to evolve their architectures as data needs grow.

Real-World Strategies and Use Cases

Flexible routing proves its value most clearly in practice. The following scenarios show how enterprises apply it to solve everyday challenges that brittle pipelines cannot handle:

Security + analytics dual routing
Authentication and firewall logs can flow into a SIEM for detection while also landing in a data lake for correlation and model training. Flexible data routing makes dual delivery possible, and smart routing ensures each destination receives the right format and context.

Compliance-driven routing
Personally identifiable information can be masked before reaching a SIEM but preserved in full within a compliant archive. Smart routing enforces policies upstream, ensuring compliance without slowing operations.

Performance optimization
Observability platforms can receive lightweight summaries to monitor uptime, while full-fidelity logs are routed into analytics systems for deep investigation. Flexible routing splits the streams, while AI-enabled capabilities can help tune flows dynamically as needs change.

AI/ML pipelines
Machine learning workloads demand structured, contextual data. With AI-enabled routing, telemetry is normalized and enriched before delivery, making it immediately usable for model training and inference.

Hybrid and multi-cloud delivery
Enterprises often operate across multiple regions and providers. Flexible routing ensures a single ingest stream can be distributed across clouds, while smart routing applies governance rules consistently and AI-enabled features optimize routing for resilience and compliance.

Building for the future with Flexible Data Routing

The data ecosystem is expanding faster than most architectures can keep up with. In the next few years, enterprises will add more AI pipelines, adopt more multi-cloud deployments, and face stricter compliance demands. Each of these shifts multiplies the number of destinations that need data and the complexity of delivering it reliably.

Flexible data routing offers a way forward enabling multi-destination delivery. Instead of hardwired connections or duplicating ingestion, organizations can ingest once and distribute everywhere, applying the right policies for each destination. This is what makes it possible to feed SIEM, observability, compliance, and AI platforms simultaneously without brittle integrations or runaway costs.

This approach is more than efficiency. It future-proofs data architectures. As enterprises add new platforms, shift workloads across clouds, or scale AI initiatives, multi-destination routing absorbs the change without forcing rework. Enterprises that establish this capability today are not just solving immediate pain points; they are creating a foundation that can absorb tomorrow’s complexity with confidence.

From Plumbing to Strategic Differentiator

Enterprises can’t step into the future with brittle, point-to-point pipelines. As data environments expand across clouds, platforms, and use cases, routing becomes the factor that decides whether architectures scale with confidence or collapse under their own weight. A modern routing layer isn’t optional anymore; it’s what holds complex ecosystems together.

With DataBahn, flexible data routing is part of an intelligent data layer that unifies collection, parsing, enrichment, governance, and automation. Together, these capabilities cut noise, prevent duplication, and deliver contextual data for every destination. The outcome is data management that flows with intent: no duplication, no blind spots, no wasted spend, just pipelines that are faster, cleaner, and built to last.

Why SIEM Evaluation Shapes Migration Success

Choosing the right SIEM isn’t just about comparing features on a datasheet, it’s about proving the platform can handle your organization’s scale, data realities, and security priorities. As we noted in our SIEM Migration blog, evaluation is the critical precursor step. A SIEM migration can only be as successful as the evaluation that guides it.

Many teams struggle here. They test with narrow datasets, rely on vendor-led demos, or overlook integration challenges until late in the process. The result is a SIEM that looks strong in a proof-of-concept but falters in production, leading to costly rework and detection gaps.

To help avoid these traps, we’ve built a practical, CISO-ready SIEM Evaluation Checklist. It’s designed to give you a structured way to validate a SIEM’s fit before you commit, ensuring the platform you choose stands up to real-world demands.

Why SIEM Evaluations Fail and What It Costs You

For most security leaders, evaluating a SIEM feels deceptively straightforward. You run a proof-of-concept, push some data through, and check whether the detections fire. On paper, it looks like due diligence. In practice, it often leaves out the very conditions that determine whether the platform will hold up in production.

Most evaluation missteps trace back to the same few patterns. Understanding them is the first step to avoiding them.

• Limited, non-representative datasets
  Testing only with a small or “clean” subset of logs hides ingest quirks, parser failures, and alert noise that show up at scale.
• No predefined benchmarks
  Without clear targets for detection rates, query latency, or ingest costs, it’s impossible to measure a SIEM fairly or defend the decision later.
• Vendor-led demos instead of independent POCs
  Demos showcase best-case scenarios and skip the messy realities of live integrations and noisy data — where risks usually hide.
• Skipping integration and scalability tests
  Breakage often appears when the SIEM connects with SOAR, ticketing, cloud telemetry, or concurrency-heavy queries, but many teams delay testing until migration is already underway.

Flawed evaluation means flawed migration. A weak choice at this stage multiplies complexity, cost, and operational risk down the line.

The SIEM Evaluation Checklist: 10 Must-Have Criteria

SIEM evaluation is one of the most important decisions your security team will make, and the way it’s run has lasting consequences. The goal is to gain enough confidence and clarity that the SIEM you choose can handle production workloads, integrate cleanly with your stack, and deliver measurable value. The checklist below highlights the criteria most CISOs and security leaders rely on when running a disciplined evaluation.

1. Define objectives and risk profile
   Start by clarifying what success looks like for your organization. Is it faster investigation times, stronger detection coverage, or reducing operating costs? Tie those goals to business and compliance risks so that evaluation criteria stay grounded in outcomes that matter.
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2. ‍Test with realistic, representative data
   Use diverse logs from across your environment, at production scale. Include messy, noisy data and consider synthetic logs to simulate edge cases without exposing sensitive records.
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3. ‍Check data collection and normalization
   Verify that the SIEM can handle logs from your most critical systems without custom development. Focus on parsing accuracy, normalization consistency, and whether enrichment happens automatically or requires heavy engineering effort.
   ‍Although, with DataBahn you can automate data parsing and transform data before it hits the SIEM.
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4. ‍Assess detection and threat hunting
   Re-run past incidents and inject test scenarios to confirm whether the SIEM detects them. Evaluate rule logic, correlation accuracy, and the speed of hunting workflows. Pay close attention to false positive and false negative rates.
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5. ‍Evaluate UEBA capabilities
   Many SIEMs now advertise UEBA, but maturity varies widely. Confirm whether behavior models adapt to your environment, surface useful anomalies, and support investigations instead of just creating more dashboards.
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6. ‍Verify integration and operational fit
   Check interoperability with your SOAR, case management, and cloud platforms. Assess how well it aligns with analyst workflows. A SIEM that creates friction for the team will never deliver its full potential.
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7. ‍Measure scalability and performance
   Test sustained ingestion rates and query latency under load. Run short bursts of high-volume data to see how the SIEM performs under pressure. Scalability failures discovered after go-live are among the costliest mistakes.
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8. ‍Evaluate usability and manageability
   Sit your analysts in front of the console and let them run searches, build dashboards, and manage cases. A tool that is intuitive for operators and predictable for administrators is far more likely to succeed in daily use.
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9. ‍Model costs and total cost of ownership
   Go beyond license pricing. Model ingest, storage, query, and scaling costs over time. Factor in engineering overhead and migration complexity. The most attractive quote up front can become the most expensive platform to operate later.
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10. ‍Review vendor reliability and compliance support
    Finally, evaluate the vendor itself. Look at their support model, product roadmap, and ability to meet compliance requirements like PCI DSS, HIPAA, or FedRAMP. A reliable partner matters as much as reliable technology.

Putting the Checklist into Action: POC and Scoring

The checklist gives you a structured way to evaluate a SIEM, but the real insight comes when you apply it in a proof of concept. A strong POC is time-boxed, fed with representative data, and designed to simulate the operational scenarios your SOC faces daily. That includes bringing in realistic log volumes, replaying past incidents, and integrating with existing workflows.

To make the outcomes actionable, score each SIEM against the checklist criteria. A simple weighted scoring model factoring in detection accuracy, integration fit, usability, scalability, and cost, turns the evaluation into measurable results that can be compared across vendors. This way, you move from opinion-driven choices to a clear, defensible decision supported by data.

Evaluating with Clarity, Migrating with Control

A successful SIEM strategy starts with disciplined evaluation. The right platform is only the right choice if it can handle your real-world data, scale with your operations, and deliver consistent detection coverage. That’s why using a structured checklist and a realistic POC isn’t just good practice — it’s essential.  

With DataBahn in play, evaluation and migration become simpler. Our platform normalizes and routes telemetry before it ever reaches the SIEM, so you’re not limited by the parsing capacity or schema quirks of a particular tool. Sensitive data can be masked automatically, giving you the freedom to test and compare SIEMs safely without compliance risk.  

The result: a stronger evaluation, a cleaner migration path, and a security team that stays firmly in control of its data strategy.

👉 Ready to put this into practice? Download the SIEM Evaluation Checklist for immediate use in your evaluation project.

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For decades, enterprise data infrastructure has been built around systems designed for a slower and more predictable world. CRUD-driven applications, batch ETL processes, and static dashboards shaped how leaders accessed and interpreted information. These systems delivered reports after the fact, relying on humans to query data, build dashboards, analyze results, and take actions.  

Hundreds and thousands of enterprise data decisions were based on this paradigm; but it no longer fits the scale or velocity of modern businesses. Global enterprises now run on an ocean of transactions, telemetry, and signals. Leaders expect decisions to be informed, not next quarter, or even next week – but right now. At the same time, AI is setting the bar for what’s possible: contextual reasoning, proactive detection, and natural language interactions with data.

The question facing every CIO, CTO, CISO, and CEO is simple: Is your enterprise data infrastructure built for AI, or merely patched to survive it?

Defining Modern Enterprise Data Infrastructure

Three design patterns shaped legacy data infrastructure:

• CRUD applications (Create, Read, Update, Delete) as the foundation of enterprise workflows; for this, enterprise data systems would pool data into a store and use tools that executed CRUD operations on this data at rest.

• OLTP vs. OLAP separation, where real-time transactions lived in one system and analysis required exporting it into another

• Data lakes and warehouses are destinations for data, from where queries and dashboards become the interface for humans to extract insights.

These systems have delivered value in their time, but they embedded certain assumptions: data was static, analysis was retrospective, and human-powered querying was the bottleneck for making sense of it. Datasets became the backend, which meant an entire ecosystem of business applications was designed to work on this data as a static repository. But in the age of AI, these systems don’t make sense anymore.

As Satya Nadella, CEO of Microsoft, starkly put it to signal the end of the traditional backend, “business applications … are essentially CRUD databases with a bunch of business logic. All that business logic is moving to ADI agents, which will work across multiple repositories and CRUD operations.”

AI-ready data infrastructure breaks those assumptions. It is:

• Dynamic: Data is structured, enriched, and understood in flight.

• Contextual: Entities, relationships, and relevance are attached before data is stored.

• Governed: Lineage and compliance tagging are applied automatically.

• Conversational: Access is democratized; leaders and teams can interact with data directly, in natural language, without hunting dashboards, building charts, or memorizing query syntax.

The distinction isn’t about speed alone; it’s about intelligence at the foundation.  

Business Impact across Decisions

Why does modernizing legacy data infrastructure matter now? Because AI has shifted expectations. Leaders want time-to-insight measured in seconds, not days.

ERP and CRM

Legacy ERP/CRM systems provided dashboards of what happened. AI-ready data systems can use patterns and data to anticipate what’s likely to occur and explain why. They can cast a wider net and find anomalies and similarities across decades of data, unlike human analysts who are constrained by the dataset they have access to, and querying/computing limitations. AI-ready data systems will be able to surface insights from sales cycles, procurement, or supply chains before they become revenue-impact issues.

Observability

Traditional observability platforms were designed to provide visibility into the health, performance, and behavior of IT systems and applications, but they were limited by the technology of the time in their ability to detect outages and issues when and where they happen. They required manual adjustments to prevent normal data fluctuations from being misinterpreted. AI-ready infrastructure can detect drift, correlate and identify anomalies, and suggest fixes before downtime occurs. 

Security Telemetry

We’ve discussed legacy security systems many times before; they create an unmanageable tidal wave of alerts while being too expensive to manage, and nearly impossible to migrate away from. With the volume of logs and alerts continuing to expand, security teams can no longer rely on manual queries or post-hoc dashboards. AI-ready telemetry transforms raw signals into structured, contextual insights that drive faster, higher-fidelity decisions.

Across all these domains – and the dozens of others that encompass the data universe – the old question of how fast I can query is giving way to a better one: how close to zero can I drive time-to-insight?

Challenges & Common Pitfalls

Enterprises recognize the urgency, and according to a survey, 96% of global organizations have deployed AI models, but they encounter concerns and frustrations while trying to unlock their full potential. According to TechRadar, legacy methods and manual interventions are slowing down AI implementation when the infrastructure relies on time-consuming, error-prone manual steps. These include: –

1. Data Silos and Schema Drift: When multiple systems are connected using legacy pipelines and infrastructure, integrations are fragile, costly, and not AI-friendly. AI compute would be wasted on pulling data together across silos, making AI-powered querying wasteful rather than time-saving. When the data is not parsed and normalized, AI systems have to navigate formats and schemas to understand and analyze the data. Shifts in schema from upstream systems could confound and befuddle AI systems.

2. Dashboard Dependence: Static dashboards and KPIs have been the standard way for enterprises to track the data that matters, but they offer a limited perspective on essential data, limited by time, update frequency, and complexity. Experts were still required to run, update, and interpret these dashboards; and even then, they at best describe what happened, but are unable to adequately point leaders and decision-makers to what matters now.

3. Backend databases with AI overlays: To be analyzed in aggregate, legacy systems required pools of data. Cloud databases, data lakes, data warehouses, etc., became the storage platforms for the enterprise. Compliance, data localization norms, and ad-hoc building have led to enterprises relying on data resting in various silos. Storage platforms are adding AI layers to make querying easier or to stitch data across silos.  
   
   While this is useful, this is retrofitting. Data still enters as raw, unstructured exhaust from legacy pipelines. The AI must work harder, governance is weaker, and provenance is murky. Without structuring for AI at the pipeline level, data storage risks becoming an expensive exercise, as each AI-powered query results in compute to transform raw and unstructured data across silos into helpful information.

4. The Ol’ OLTP vs OLAP divide: For decades, enterprises have separated real-time transactions (OLTP) from analysis (OLAP) because systems couldn’t handle moving and dynamic data and running queries and analytics at the same time. The result? Leaders operate on lagging indicators. It’s like sending someone into a room to count how many people are inside, instead of tracking them as they walk in and out of the door.  

5. AI grafted onto bad data: As our Chief Security and Strategy officer, Preston Wood, said in a recent webinar –  
   “The problem isn’t that you have too much data – it’s that you can’t trust it, align it, or act on it fast enough.”

When AI is added on top of noisy data, poorly-governed pipelines magnify the problem. Instead of surfacing clarity, unstructured data automates confusion. If you expend effort to transform the data at rest with AI, you spend valuable AI compute resources doing so. AI on top of bad data is unreliable, and leaves enterprises second-guessing AI output and wiping out any gains from automation and Gen AI transformation.

These pitfalls illustrate why incremental fixes aren’t enough. AI needs an infrastructure that is designed for it from the ground up.

Solutions and Best Practices

Modernizing requires a shift in how leaders think about data: from passive storage to active, intelligent flow.

1. Treat the pipeline as the control plane.
   Don’t push everything into a lake, a warehouse, or a tool. You can structure, enrich, and normalize the data while it is in motion. You can also segment or drop repetitive and irrelevant data, ensuring that downstream systems consume signal, not noise.

2. Govern in flight.
   When the pipeline is intelligent, data is tagged with lineage, sensitivity, and relevance as it moves. This means you know not just what the data is, but where it came from and why it matters. This vastly improves compliance and governance – and most importantly, builds analytics and analysis-friendly structures, compared to post-facto cataloging.

3. Collapse OLTP and OLAP.
   With AI-ready pipelines, real-time transactions can be analyzed as they happen. You don’t need to shuttle data into a separate OLAP system for insight. The analysis layer lives within the data plane itself. Using the earlier analogy, you track people as they enter the room, not by re-counting periodically. And you also log their height, their weight, the clothes they wear, discern patterns, and prepare for threats instead of reacting to them.

4. Normalize once, reuse everywhere.
   Adopt and use open schemas and common standards so your data is usable across business systems, security platforms, and AI agents without constant rework. Use AI to cut past data silos and create a ready pool of data to put into analytics without needing to architect different systems and dashboards.

5. Conversation as the front door.
   Enable leaders and operators to interact with data through natural language. When the underlying pipeline is AI-powered, the answers are contextual, explainable, and immediate.

This is what separates data with AI features from truly AI-ready data infrastructure.

Telemetry and Security Data

Nowhere are these principles tested more severely than in telemetry. Security and observability teams ingest terabytes of logs, alerts, and metrics every day. Schema drift is constant, volumes are unpredictable, and the cost of delay is measured in breaches and outages.  

Telemetry proves the rule: if you can modernize here, you can modernize everywhere.

This is where DataBahn comes in. Our platform was purpose-built to make telemetry AI-ready:

• Smart Edge & Highway structure, filter, and enrich data in motion, ensuring only relevant, governed signal reaches storage or analysis systems

• Cruz automates data movement and transformation, ensuring AI-ready structured storage and tagging

• Reef transforms telemetry into a contextual insight layer, enabling natural language interaction and agent-driven analytics without queries or dashboards.

In other words, instead of retrofitting AI on top of raw data, DataBahn ensures that your telemetry arrives already structured, contextualized, and explainable. Analytics tools and dashboards can leverage a curated and rich data set; Gen AI tools can be built to make AI accessible and ensure analytics and visualization are a natural language query away.

Conclusion

Enterprise leaders face a choice. Continue patching legacy infrastructure with AI “features” in the hope of achieving AI-powered analytics, or modernize your foundations to be AI-ready and enabled for AI-powered insights.

Modernizing legacy data infrastructure for analytics requires converting raw data into usable and actionable, structured information that cuts across formats, schemas, and destinations. It requires treating pipelines as control planes, governing data in flight, and collapsing the gap between operations and analysis. It means not being focused on creating dashboards, but optimizing time-to-insight – and driving that number towards zero.

Telemetry shows us what’s possible. At DataBahn, we’ve built a foundation to enable enterprises to turn data from liability into their most strategic asset.

Ready to see it in action? Get an audit of your current data infrastructure to assess your readiness to build AI-ready analytics. Experience how our intelligent telemetry pipelines can unlock clarity, control, and competitive advantage. Book a personalized demo now!

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