Telemetry Data Pipelines - and how they impact decision-making for enterprises

Learn how agentic AI can make telemetry data pipelines more efficient and effective for future-first organizations that care about data.

Data Security Measures
March 31, 2025

Telemetry Data Pipelines

and how they impact decision-making for enterprises

For effective data-driven decision-making, decision-makers must access accurate and relevant data at the right time. Security, sales, manufacturing, resource, inventory, supply chain, and other business-critical data help inform critical decisions. Today’s enterprises need to aggregate relevant data from around the world and various systems into a single location for analysis and presentation to leaders in a digestible format in real time for them to make these decisions effectively.

Why telemetry data pipelines matter

Today, businesses of all sizes need to collect information from various sources to ensure smooth operations. For instance, a modern retail brand must gather sales data from multiple storefronts across different locations, its website, and third-party sellers like e-commerce and social media platforms to understand how their products performed. It also helps inform decisions such as inventory, stocking, pricing, and marketing.

For large multi-national commercial enterprises, this data and its importance get magnified. Executives have to make critical decisions with millions of dollars at stake and in an accelerated timeline. They also have more complex and sophisticated systems with different applications and digital infrastructures that generate large amounts of data. Both old and new-age companies must build elaborate systems to connect, collect, aggregate, make sense of, and derive insights from this data.

What is a telemetry data pipeline?

Telemetry data encompasses various types of information captured and collected from remote and hard-to-reach sources. The term ‘telemetry’ originates from the French word ‘télémètre’, which means a device for measuring (“mètre”) data from afar (“télé”). In the context of modern enterprise businesses, telemetry data includes application logs, events, metrics, and performance indicators which provide essential information that helps run, maintain, and optimize systems and operations.

A telemetry pipeline, as the name implies, is the infrastructure that collects and moves the data from the source to the destination. But a telemetry data pipeline doesn’t just move data; it also aggregates and processes this data to make it usable, and routes it to the necessary analytics or security destinations where it can be used by leaders to make important decisions.

Core functions of a telemetry data pipeline

Telemetry data pipelines have 3 core functions:

  1. Collecting data from multiple sources;
  2. Processing and preparing the data for analysis; and
  3. Transferring the data to the appropriate storage destination.
DATA COLLECTION

The first phase of a data pipeline is collecting data from various sources. These sources can include products, applications, servers, datasets, devices, and sensors, and they can be spread across different networks and locations. The collection of this data from these different sources and moving them towards a central repository is the first part of the data lifecycle.

Challenges: With the growing number of sources, IT and data teams find it difficult to integrate new ones. API-based integrations can take between four to eight weeks for an enterprise data engineering team, placing significant demands on technical engineering bandwidth. Monitoring and tracking sources for anomalous behavior, identifying blocked data pipelines, and ensuring the seamless flow of telemetry data are major pain points for enterprises. With data volumes growing at ~30% Y-o-Y, being able to scale data collection to manage spikes in data flow is an important problem for engineering teams to solve, but they don’t always have the time and effort to invest in such a project.

DATA PROCESSING & PREPARATION

The second phase of a data pipeline is aggregating the data, which requires multiple data operations such as cleansing, de-duplication, parsing, and normalization. Raw data is not suitable for leaders to make decisions, and it needs to be aggregated from different sources. Data from different sources have to be turned into the same format, stitched together for correlation and enrichment, and prepared to be further refined for further insights and decision-making.

Challenges: Managing the different formats and parsing it can get complicated; and with many enterprises building or having built custom applications, parsing and normalizing that data is challenging. Changing log and data schemas can create cascading failures in your data pipeline. Then there are challenges such as identifying and masking sensitive data and quarantining it to protect PII from being leaked.

DATA ROUTING

The final stage is taking the data to its intended destination – a data lake or lakehouse, a cloud storage service, or an observability or security tool. For this, data has to be put into a specific format and has to be optimally segregated to avoid the high cost of the real-time analysis tools.

Challenges: Different types of telemetry data have different values, and segregating the data optimally to manage and reduce the cost of expensive SIEM and observability tools is high priority for most enterprise data teams. The ‘noise’ in the data also causes an increase in alerts and makes it harder for teams to find relevant data in the stream coming their way. Unfortunately, segregating and filtering the data optimally is difficult as engineers can't predict what data is useful and what data isn’t. Additionally, the increasing volume of data with the stagnant IT budget means that many teams are making sub-optimal choices of routing all data from some noisy sources into long-term storage, meaning that some insights are lost.

How can we make telemetry data pipelines better?

Organizations today generate terabytes of data daily and use telemetry data pipelines to move the data in real-time to derive actionable insights that inform important business decisions. However, there are major challenges in building and managing telemetry data pipelines, even if they are indispensable.

Agentic AI solves for all these challenges and is capable of delivering greater efficiency in managing and optimizing telemetry data pipeline health. An agentic AI can –

  1. Discover, deploy, and integrate with new data sources instantly;
  2. Parse and normalize raw data from structured and unstructured sources;
  3. Track and monitor pipeline health; be modular and sustain loss-less data flow;
  4. Identify and quarantine sensitive and PII data instantly;
  5. Manage and fix for schema drift and data quality;
  6. Segregate and evaluate data for storage in long-term storage, data lakes, or SIEM/observability tools
  7. Automate the transformation of data into different formats for different destinations;
  8. Save engineering team bandwidth which can be deployed on more strategic priorities

Curious about how agentic AI can solve your data problems? Get in touch with us to explore Cruz, our agentic AI data-engineer-in-a-box to solve your telemetry data challenges.

Uncover hidden visitor insights to improve their website journey
Share

See related articles

In their article about how banks can extract value from a new generation of AI technology, notable strategy and management consulting firm McKinsey identified AI-enabled data pipelines as an essential part of the ‘Core Technology and Data Layer’. They found this infrastructure to be necessary for AI transformation, as an important intermediary step in the evolution banks and financial institutions will have to make for them to see tangible results from their investments in AI.

The technology stack for the AI-powered banking of the future relies greatly on an increased focus on managing enterprise data better. McKinsey’s Financial Services Practice forecasts that with these tools, banks will have the capacity to harness AI and “… become more intelligent, efficient, and better able to achieve stronger financial performance.

What McKinsey says

The promise of AI in banking

The authors point to increased adoption of AI across industries and organizations, but the depth of the adoption remains low and experimental. They express their vision of an AI-first bank, which -

  1. Reimagines the customer experience through personalization and streamlined, frictionless use across devices, for bank-owned platforms and partner ecosystems
  2. Leverages AI for decision-making, by building the architecture to generate real-time insights and translating them into output which addresses precise customer needs. (They could be talking about Reef)
  3. Modernizes core technology with automation and streamlined architecture to enable continuous, secure data exchange (and now, Cruz)

They recommend that banks and financial service enterprises set a bold vision for AI-powered transformation, and root the transformation in business value.

AI stack powered by multiagent systems

The true potential of AI will require banks of the future to tread beyond just AI models, the authors claim. With embedding AI into four capability layers as the goal, they identify ‘data and core tech’ as one of those four critical components. They have augmented an earlier AI capability stack, specifically adding data preprocessing, vector databases, and data post-processing to create an ‘enterprise data’ part of the ‘core technology and data layer’. They indicate that this layer would build a data-driven foundation for multiple AI agents to deliver customer engagement and enable AI-powered decision-making across various facets of a bank’s functioning.

Our perspective

Data quality is the single greatest predictor of LLM effectiveness today, and our current generation of AI tools are fundamentally wired to convert large volumes of data into patterns, insights, and intelligence. We believe the true value of enterprise AI lies in depth, where Agentic AI modules can speak and interact with each other while automating repetitive tasks and completing specific and niche workstreams and workflows. This is only possible when the AI modules have access to purposeful, meaningful, and contextual data to rely on.

We are already working with multiple banks and financial services institutions to enable data processing (pre and post), and our Cruz and Reef products are deployed in many financial institutions to become the backbone of their transformation into AI-first organizations.

Are you curious to see how you can come closer to building the data infrastructure of the future? Set up a call with our experts to see what’s possible when data is managed with intelligence.

Two years ago, our DataBahn journey began with a simple yet urgent realization: security data management is fundamentally flawed. Enterprises are overwhelmed by security and telemetry, struggling to collect, store, and process it, while finding it harder and harder to gain timely insights from it. As leaders and practitioners in cybersecurity, data engineering, and data infrastructure, we saw this pattern everywhere: spiraling SIEM costs, tool sprawl, noisy data, tech debt, brittle pipelines, and AI initiatives blocked by legacy systems and architectures.

We founded DataBahn to break this cycle. Our platform is specifically designed to help enterprises regain control: disconnecting data pipelines from outdated tools, applying AI to automate data engineering, and constructing systems that empower security, data, and IT teams. We believe data infrastructure should be dynamic, resilient, and scalable, and we are creating systems that leverage these core principles to enhance efficiency, insight, and reliability.

Today, we’re announcing a significant milestone in this journey: a $17M Series A funding round led by Forgepoint Capital, with participation from S3 Ventures and returning investor GTM Capital. Since coming out of stealth, our trajectory has been remarkable – we’ve secured a Fortune 10 customer and have already helped several Fortune 500 and Global 200 companies cut over 50% of their telemetry processing costs and automate most of their data engineering workloads. We're excited by this opportunity to partner with these incredible customers and investors to reimagine how telemetry data is managed.

Tackling an industry problem

As operators, consultants, and builders, we worked with and interacted with CISOs across continents who complained about how they had gone from managing gigabytes of data every month to being drowned by terabytes of data daily, while using the same pipelines as before. Layers and levels of complexity were added by proprietary formats, growing disparity in sources and devices, and an evolving threat landscape. With the advent of Generative AI, CISOs and CIOs found themselves facing an incredible opportunity wrapped in an existential threat, and without the right tools to prepare for it.

DataBahn is setting a new benchmark for how modern enterprises and their CISO/CIOs can manage and operationalize their telemetry across security, observability, and IOT/OT systems and AI ecosystems. Built on a revolutionary AI-driven architecture, DataBahn parses, enriches, and suppresses noise at scale, all while minimizing egress costs. This is the approach our current customers are excited about, because it addresses key pain points they have been unable to solve with other solutions.

Our two new Agentic AI products are solving problems for enterprise data engineering and analytics teams. Cruz automates complex data engineering tasks from log discovery, pipeline creation, tracking and maintaining telemetry health, to providing insights on data quality. Reef surfaces context-aware and enriched insights from streaming telemetry data, turning hours of complex querying across silos into seconds of natural-language queries.

The Right People

We’re incredibly grateful to our early customers; their trust, feedback, and high expectations have shaped who we are. Their belief drives us every day to deliver meaningful outcomes. We’re not just solving problems with them, we’re building long-term partnerships to help enterprise security and IT teams take control of their data, and design systems that are flexible, resilient, and built to last. There’s more to do, and we’re excited to keep building together.

We’re also deeply thankful for the guidance and belief of our advisors, and now our investors. Their support has not only helped us get here but also sharpened our understanding of the opportunity ahead. Ernie, Aaron, and Saqib’s support has made this moment more meaningful than the funding; it’s the shared conviction that the way enterprises manage and use data must fundamentally change. Their backing gives us the momentum tomove faster, and the guidance to keep building towards that mission.

Above all, we want to thank our team. Your passion, resilience, and belief in what we’re building together are what got us here. Every challenge you’ve tackled, every idea you’ve contributed, every late night and early morning has laid the foundation for what we have done so far and for what comes next. We’re excited about this next chapter and are grateful to have been on this journey with all of you.

The Next Chapter

The complexity of enterprise data management is growing exponentially. But we believe that with the right foundation, enterprises can turn that complexity into clarity, efficiency, and competitive advantage.

If you’re facing challenges with your security or observability data, and you’re ready to make your data work smarter for AI, we’d love to show you what DataBahn can do. Request a demo and see how we can help.

Onwards and upwards!

Nanda and Nithya
Cofounders, DataBahn

In September 2022, cybercriminals accessed, encrypted, and stole a substantial amount of data from Suffolk County’s IT systems, which included personally identifiable information (PII) of county residents, employees, and retirees. Although Suffolk County did not pay the ransom demand of $2.5 million, it ultimately spent $25 million to address and remediate the impact of the attack.

Members of the county’s IT team reported receiving hundreds of alerts every day in the weeks leading up to the attack. Several months earlier, frustrated by the excessive number of unnecessary alerts, the team redirected the notifications from their tools to a Slack channel. Although the frequency and severity of the alerts increased leading up to the September breach, the constant stream of alerts wore the small team down, leaving them too exhausted to respond and distinguish false positives from relevant alerts. This situation created an opportunity for malicious actors to successfully circumvent security systems.

The alert fatigue problem

Today, cybersecurity teams are continually bombarded by alerts from security tools throughout the data lifecycle. Firewalls, XDRs/EDRs, and SIEMs are among the common tools that trigger these alerts. In 2020, Forrester reported that SOC teams received 11,000 alerts daily, and 55% of cloud security professionals admitted to missing critical alerts. Organizations cannot afford to ignore a single alert, yet alert fatigue (and an overwhelming number of unnecessary alerts) causes SOCs to miss up to 30% of security alerts that go uninvestigated or are completely overlooked.

While this creates a clear cybersecurity and business continuity problem, it also presents a pressing human issue. Alert fatigue leads to cognitive overload, emotional exhaustion, and disengagement, resulting in stress, mental health concerns, and attrition. More than half of cybersecurity professionals cite their workload as the primary source of stress, two-thirds reported experiencing burnout, and over 60% of cybersecurity professionals surveyed stated it contributed to staff turnover and talent loss.

Alert fatigue poses operational challenges, represents a critical security risk, and truly becomes an adversary of the most vital resource that enterprises rely on for their security — SOC professionals doing their utmost to combat cybercriminals. SOCs are spending so much time and effort triaging alerts and filtering false positives that there’s little room for creative threat hunting.

Data is the problem – and the solution

Alert fatigue is a result, not a root cause. When these security tools were initially developed, cybersecurity teams managed gigabytes of data each month from a limited number of computers on physically connected sites. Today, Security Operations Centers (SOCs) are tasked with handling security data from thousands of sources and devices worldwide, which arrive through numerous distinct devices in various formats. The developers of these devices did not intend to simplify the lives of security teams, and the tools they designed to identify patterns often resemble a fire alarm in a volcano. The more data that is sent as an input to these machines, the more likely they are to malfunction – further exhausting and overwhelming already stretched security teams.

Well-intentioned leaders advocate for improved triaging, the use of automation, refined rules to reduce false-positive rates, and the application of popular technologies like AI and ML. Until we can stop security tools from being overwhelmed by large volumes of unstructured, unrefined, and chaotic data from diverse sources and formats, these fixes will be band aids on a gaping wound.

The best way to address alert fatigue is to filter out the data being ingested into downstream security tools. Consolidate, correlate, parse, and normalize data before it enters your SIEM or UEBA. If it isn’t necessary, store it in blob storage. If it’s duplicated or irrelevant, discard it. Don’t clutter your SIEM with poor data so it doesn’t overwhelm your SOC with alerts no one requested.

How Databahn helps

At DataBahn, we help enterprises cut through cybersecurity noise with our security data pipeline solution, which works around the clock to:

1. Aggregates and normalizes data across tools and environments automatically

2. Uses AI-driven correlation and prioritization

3. Denoises the data going into the SIEM, ensuring more actionable alerts with full context

SOCs using DataBahn aren’t overwhelmed with alerts; they only see what’s relevant, allowing them to respond more quickly and effectively to threats. They are empowered to take a more strategic approach in managing operations, as their time isn’t wasted triaging and filtering out unnecessary alerts.

Organizations looking to safeguard their systems – and protect their SOC members – should shift from raw alert processing to smarter alert management, driven by an intelligent pipeline which combines automation, correlation, and transformation that filters out the noise and combats alert fatigue.

Interested in saving your SOC from alert fatigue? Contact DataBahn
In the past, we've written about how we solve this problem for Sentinel. You can read more here: 
AI-powered Sentinel Log Optimization